Social Media Workshops: Building Your Brand and Facebook for Business

Social media expert and strategist, Abbie McGilvery, of From The Nest is back teaching two great workshops on Thursday, May 3: "Building Your Brand From The Inside Out" and "Facebook: Intermediate Topics for Business." 

Building Your Brand From The Inside Out, 9:00 – 11:30 a.m

Building a strong brand identity is the foundation for all of your marketing and social media activities. When you take the time to identify your unique qualities, your personality, and your voice, you create a foundation upon which all of your marketing and communications efforts are built. In this workshop you will gain an in-depth understanding of the components of a brand and how to consistently reflect these components in everything you do. This workshop is right for you whether you’re defining your brand for the first time or are ready to reconnect with your existing brand.  

Facebook: Intermediate Topics for Business, 12:30 – 3:00 p.m.
In light of the recent changes to the Facebook news feed algorithm, how can small businesses and organizations leverage their presence on Facebook? Is it even worth it? Don’t throw in the towel just yet! During this interactive workshop you will learn the tips and tricks you need to know in order to rise above the algorithm changes, continue to deliver quality content to your audiences, as well as protect yourself personally from theft of your private information through Facebook. We will also discuss Facebook Insights in depth. 

Abbie is a gifted trainer and social media strategist. She combines marketing knowledge, graphic facilitation, and social media strategy to help individuals and groups get clear on what they do, who they're talking to, who they REALLY are, and how best to share their stories with the world.