Two Social Media Workshops: Engaging Customers with Your Values, Voice, and Story AND Creating Powerful Video Content for Social Media

Engaging Customers With Your Values, Voice, and Story (9:00 a.m. - 11:30 a.m.)

To engage potential customers, there is nothing more powerful than sharing your story. Telling your story can be a vulnerable (sometimes scary!) adventure, but storytelling is a skill that business owners must be using in this fast-paced social media world in order to build authentic connections with customers and partners. When you understand your story, what's unique about you, what your voice sounds like, and what people truly value about what you do, you will be poised and ready to create content that will inspire and entertain your target audiences.

In this workshop you will learn to:

• Get more visibility from the right people by engaging them with authentic content

• Identify the words and values that drive your business and your marketing efforts

• Think about social media from a new perspective

• Become more confident, creative, and courageous when sharing your stories and content online

You will walk away with:

• Tips and tricks for engaging followers with your story more effectively on social media channels and in real-life scenarios

• A better understanding of how people are finding you and what they're really looking for

• A plan for collecting storytelling content for your social media channels

• More confidence and clarity around your story and the power it has to move customers to "buy"

Creating Powerful Video Content For Social Media (12:30 p.m. - 3:00 p.m.)

Video is one of the most effective storytelling tools you can use, and your social media audiences love it. Why not give them the best video experience you can offer so they are engaged, entertained, and moved to share it with others? In this workshop you will learn the basic guidelines of video creation for social media channels including "best practices" for Facebook (including Facebook Live), Instagram, and YouTube. You will discover the hidden stories your brand can tell using video and participate in an activity to better understand what your target audiences want and need from your social media videos.

In this workshop you will learn to:

• Better understand your target audiences and what they want/need from your video

• Consider multiple social media channels for posting your videos

• Embrace the power of video for telling the stories of your brand

• Create simple videos using your Smartphone and post them to Facebook and Instagram

You will walk away with:

• A list of tips and tricks to help make your videos fantastic

• A better understanding of Facebook Live and Instagram Stories

• An understanding of which channels will be more effective for posting your videos

• A plan for which stories to tell using video to build your visibility on social media

Social media Expert and Strategist Abbie McGilvery of From The Nest is will be back teaching these great workshops.  Abbie is a gifted trainer and social media strategist. She combines marketing knowledge, graphic facilitation, and social media strategy to help individuals and groups get clear on what they do, who they're talking to, who they REALLY are, and how best to share their stories with the world.